See the pattern. Test the difference. Keep the denominator honest.
Build interactive dashboards, cross-tabulate any segment, test statistical differences, weight samples, benchmark results, and compare repeated campaigns. Every view retains question visibility, eligibility, hierarchy, and privacy context.
Give every team the right depth without losing a shared source of truth.
Operational users get clear dashboards while researchers can inspect weighting, tests, uncertainty, filters, and respondent-quality decisions behind the same result.
Cross-tabulation
Compare questions by recipient attributes, categories, campaign, time, answer, or derived segments with nested banners.
Statistical testing
Use proportion, mean, non-parametric, correlation, and trend tests with confidence and multiple-comparison controls.
Weighting and benchmarks
Apply post-stratification, rim weighting, targets, reference benchmarks, and transparent effective-base reporting.
Text intelligence
Analyze themes and sentiment, compare coded verbatims, and review AI-supported classifications against source text.
Advanced should mean more transparent—not merely more charts.
Every dashboard exposes its scope, base, missingness, weighting, suppression, and calculation notes. Saved views can be reproduced against the same response snapshot.
“A conclusion is credible when another person can reconstruct it.”
- 01EXPLORE
Build the analytical view
Choose questionnaire, sendings, segments, measures, filters, privacy rules, and display.
- 02TEST
Quantify what changed
Run appropriate tests, inspect base sizes and quality, and separate practical from statistical significance.
- 03SHARE
Publish a governed dashboard
Give stakeholders interactive access, schedule reports, export evidence, or embed a scoped view.